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City of Glendale Launches Business Recovery Task Force

​Swift recovery, actionable steps were among the discussion points.

Post Date:05/21/2020 4:31 PM

 FOR IMMEDIATE RELEASE

May 21, 2020 

Media Contact:
Darlene Sanchez, Assistant Director of Community Development
(818) 548-2005
dsanchez@glendaleca.gov

 

City of Glendale Launches Business Recovery Task Force
Swift recovery, actionable steps were among the discussion points.

 

Glendale, CA – The Glendale City Council remains committed to supporting the local business community. On Thursday, May 21, 2020, the City of Glendale took yet another step to offer direct assistance to the local economy in response to the economic impacts presented by COVID-19 by hosting its first Business Recovery Task Force meeting. The Task Force is comprised of more than 40 stakeholders that represent important industry segments in Glendale, including retail, hospitality, office and healthcare.

“The Glendale City Council remains committed to supporting the business community,” said Community Development Director Philip Lanzafame, Chairman of the Task Force. “As we look to the future, it is the goal of the Glendale City Council and the priority of the Community Development Department to support the business community by ensuring you have the tools you need to a speedy recovery.”

The purpose of the Glendale Business Recovery Task Force is to develop a strategy that will be presented to the Glendale City Council for adoption on June 16, 2020. This strategy will detail steps the City can take to ensure businesses can open safely and quickly.

At the Task Force meeting, large businesses such as the Americana at Brand and Glendale Galleria addressed best re-opening practices at their malls. The office sector was represented by Cushman & Wakefield and addressed a path forward to re-opening their properties. Business associations presented a series of their concerns and recommendations, including how to restore customer confidence, the importance of clear and concise messaging and signage, and allowing restaurants, retailers, and gyms to temporarily move their operations outdoors.

Task Force members weighed in on ways in which the City can support local business. Among the recommendations included:

  • Provide funding support, both operational grants and to assist with personal protective equipment.
  • Allowing businesses to re-open, even with reduced capacity.
  • Provide clear communication and messaging on new guidelines.
  • Implement the Al Fresco concept, with consideration to also allow for retail and micro-gyms.

 Task force participants include representatives from the following organizations:

 

ABC-TV

Americana at Brand

Armenian Relief Society

Basic Training Fitness

Brand Boulevard of Cars

Chess Park Tavern

City of Glendale

Cushman & Wakefield

GCC/Professional Development Center

Glen Arden Club

Glendale Chamber of Commerce

Glendale Galleria

Glendale Unified School District

Greater Downtown Glendale Association

Hyatt Hotel

USC-Verdugo Hills Hospital

Kenneth Village Merchants Association

Manufacturers Bank

Prolase Medical Spa and Laser Clinic

Montrose Shopping Park Association

Montrose Verdugo City Chamber of Commerce

Mountain Rose Gifts

New City America

Tufenkian Gallery

Walt Disney Company

YWCA

The Task Force is one of many steps the Glendale City Council has taken in the past two months to help ease the economic pain. These steps have included allocating nearly $4 million in funds to support business, including earmarking nearly $500,000 of small business loans available through Community Development Block Grant funds and another $3.5 million in additional business relief. This funding is scheduled for City Council approval in early June.

As a follow-up from this meeting, the Task Force will develop a survey to be issued to the Glendale Business Community to assist in further understanding needs and capacity as it relates to PPE, outdoor dining requirements, access to resources, and potential legislative action that can be considered.

To learn more about resources available to Glendale businesses, visit www.glendaleca.gov

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