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Glendale Tech on Tap: Why Good UX Design is Smart Business

For Immediate Release

Post Date:04/25/2017 3:44 PM

Media Contact: 

Jennifer McLain, Principal Economic Development Officer

Glendale Tech on Tap: Why Good UX Design is Smart Business

GLENDALE, CA – Enjoy what’s on tap and meet Erik Wingren and Petra Wennberg Cesario, partners and co-founders of Interactivism as they talk about “Why Good UX Design is Smart Business.” This Tech on Tap will take place on Wednesday, May 10, 2017 from 5:00 PM to 7:00 PM at The Moose Den, 156 S. Brand Blvd., Glendale, CA. Event is free but space is limited, RSVP.

ABOUT Erik Wingren: Erik brings 15+ years of experience designing and shipping digital products and services, allowing him to add unique value to every aspect and stage of the product design process. With a degree in anthropology, and graduate studies in creative business management and organizational development, Erik started his career in Design Research, but has expanded his toolbox over the years to span the full width of User Experience Design. Before founding Interactivism in 2012, Erik worked with companies like Idealab, Iconmobile, Sony Design Center, Myspace, and Science. As a consultant, Erik help clients develop brand- & product propositions that are informed and inspired by real people’s needs, behaviors and motivations.

ABOUT Petra Wennberg Cesario: Petra is a Visual / UX Designer with over 15+ years of experience designing effective brands and digital products for Startups to Fortune 500 companies. Born in Sweden, studying communication design at Art Center College of Design (Europe) in Switzerland, then completing her BA in Graphic Design at Art Center College of Design in Pasadena. Petra is the co-founder of the North East LA based UX Meetup NELAUX that focuses in fostering a thriving community of designer and engineers in the NELA area. She is also a founding Executive Board Member at Innovate Pasadena, and organization with a mission to create a vibrant ecosystem of technology and design innovation in the greater Pasadena area that supports sustainable economic growth.

EVENT DETAILS:  Light happy hour snacks will be provided. No host bar. Brief presentation, long post reception. Thirty minute talk starts at 5:30 p.m. Casual environment with good company and great conversation!

VENUE: The Moose Den is a chill sports-centric subterranean haunt with burgers & more, plus shuffleboard, darts & other games. Thank you for hosting, Moose Den!

Parking is free for the first 90 minutes at the Marketplace Parking Structure, 120 S. Maryland, at the intersection of Harvard and Wilson. 

ABOUT TECH ON TAP: Glendale Tech on Tap is a monthly meet-up created to strengthen the ecosystem of technology, innovation and entrepreneurship in Glendale. You can raise a glass to tech the second Wednesday of each month at the Moose Den from 5:00 p.m. to 7:00 p.m. To learn more, visit

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