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BE STREET SMART GLENDALE CAMPAIGN ENCOURAGES EVERYONE TO WALK SMART, DRIVE SMART & BIKE SMART

Glendale Community Joins in Effort to Encourage Everyone to Share the Road Safely

Post Date:10/28/2016 2:11 PM

Media Contact: 
Thomas R. Lorenz, Director of Communications & Community Relations
818-548-4844 (office) | 818-535-1958 (cell) 
tlorenz@glendaleca.gov

Eliza Papazian, Community Outreach Assistant 
Epapazian@glendaleca.gov

 

BE STREET SMART GLENDALE CAMPAIGN ENCOURAGES EVERYONE TO

WALK SMART, DRIVE SMART & BIKE SMART

Glendale Community Joins in Effort to Encourage Everyone to Share the Road Safely

 

WHAT:

School children, city residents, elected officials, and local community & business leaders will officially launch the Be Street Smart Glendale safety education and encouragement campaign that seeks to motivate residents and visitors to walk smart, drive smart and bike smart in order to make Glendale a safer place for all road users.

Elements of Be Street Smart Glendale to be announced include a new dedicated website, advertising in several languages, marketing materials, demonstration projects that encourage walking and biking safely, and a citywide Billion Step Challenge.

After the press conference, members of the community, including students from Chamlian Armenian School, will participate in a Crosswalk Demonstration Event to draw the attention of drivers and remind them to always be watching for pedestrians at crosswalks.

WHO:

  • Hon. Paula Devine, Mayor, City of Glendale
  • Mr. Philip Lanzafame, Director of Community Development, City of Glendale
  • Ms. Maro Yacoubian, Transportation & Parking Commission & Glendale Resident
  • Students from Chamlian Armenian School

WHEN:

Tuesday, November 1, 2016

9:30 am – Press conference

10:00 am – Crosswalk Demonstration Event

WHERE:

Glendale City Hall

Perkins Plaza (141 N. Glendale Ave., Glendale CA)

Reserved parking for media on Glendale Avenue (100 N. Glendale Avenue, between Broadway & Wilson)

WHY:

With the end of Daylight Savings on November 6, our days will get shorter and our evenings much longer. Traditionally, this is the time of year when pedestrian collisions increase in Glendale, especially between the hours of 5 p.m. and 7 p.m. Earlier sunsets (as early as 5 p.m. in January) and fewer hours of daylight overall can make it harder for drivers to see people walking, which may be one factor that contributes to the rise in collisions

The City created Be Street Smart Glendale to raise awareness about issues such as these, which impact the safety of pedestrians and bicyclists, and to educate everyone who walks, drives or bikes in Glendale about the individual steps they must take to ensure their safety and the safety of others.

At the same time, the campaign seeks to encourage walking and biking among City residents and employees, as well as those who work in Glendale, to create a walk-friendly and bike-friendly community that will help reduce congestion, improve air quality and foster healthier lifestyles.

VISUALS:

  • School children, residents, seniors carrying banners, balloons and walking safely across several crosswalks
  • Advertising and branding elements

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