From November 2017 - November 2018, the City of Glendale, CA, will host twenty signs from multi-media artist Scott Froshchauer's The Word on The Street, in parks and libraries around the City.
By utilizing the materials and visual language of street signs, but replacing the traditional negative language (Stop, Do Not Enter…) with positive affirmations, “The Word on the Street” seeks to provide something that is missing from our daily visual diet. By the very nature of the materials, it is also perfectly suited to long term, outdoor installations.
The goals of this work are to surprise and delight viewers by giving them a positive and reassuring message in a place where they are used to seeing negativity and control. The work is designed to be possibly invisible to viewers, even furthering the delight of those who recognize it as counter-quotidian. The work also places a thought in the mind of the viewer that additional pieces might be “hidden” anywhere in their daily lives. In this way the work aims to change how the viewer interacts with the world at large, and reinforces the notion the Art Happens Anywhere.
See them ALL!
Scott Froschauer is a multi-media artist and art fabricator in Los Angeles. His background consists of a structured education in Engineering, Photography, Computer Programming, Business and includes a BA in Theoretical Linguistics from Syracuse University. He also has broad practical experience in Fabrication, Design, Non-ordinary Reality, Experiential Narrative, Venture Capital, Counterfeiting and Breathing. His background in the motion picture industry as a Key Grip has given him the skills to rapidly deploy large engineering projects for television shows, feature films, commercials and music videos.
His work covers a broad range of subjects and materials from ephemeral street art and experiential narrative events to gunpowder illustration and alternative technique photography to practical sculpture and many large scale pieces for the The Burning Man Festival, including the fabrication of The Church Trap, a large scale sculpture which was featured in numerous publications.
Scott likes making things, from large scale sculptures designed to awe with their size, to small scale pieces intended to memorialize moments of connectedness and everything in between. Some of his work is an exploration in emotional connectedness some of his work is about revolution, particularly in that our culture considers being connected to oneself as a revolutionary act.
Sigil DNA is an umbrella that refers to Scott's process of creating magical talismans. Taking ingredients that are all around us and transforming them into symbols energized with intention is the genetic material of Sigil DNA.
Visitors to Downtown Central Library receive 3 hours FREE parking across Harvard Street at the Marketplace parking structure with validation at the service desk. Handicapped parking is available on the east side of the building. Short term parking spaces are available on the east and south sides of the building. Metered parking is available on Harvard Street and on the west side of the building in Lot #10.