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Glendale Tech on Tap: Developing a Bulletproof Data-Driven Marketing Strategy

Post Date:01/17/2018 3:10 PM

Economic Development Division

633 E Broadway, Suite 201

Glendale, CA 91206

 

Media Contact:

Jennifer McLain, Principal Economic Development Officer

818-548-2005

jemclain@glendaleca.gov

Glendale Tech on Tap: Developing a Bulletproof Data-Driven Marketing Strategy

GLENDALE, CA – Social media is a key component of a marketing strategy, but there is so much more to it than that. Crafting a roadmap for consistent growth and measurable success requires a deep understanding of your market, your product, your competitors, and your target consumer. For startups and early-stage businesses in the technology space, taking a data-driven approach to strategy development is key. During this Tech on Tap, attendees will walk through the process of establishing an actionable, bulletproof game plan. The event is free but space is limited, RSVP here.

ABOUT THE SPEAKER: Abby Thompson is the Director of Marketing at Salted Stone, where she works with an award-winning team of creatives, developers, writers, strategists, tech marketers, and office dogs to craft client PR campaigns and grows the agency’s reach. She’s a Boston native with a passion for strategic partnerships, brand development, and technology.

EVENT DETAILS: Light happy hour snacks will be provided. No host bar. Brief presentation, long post reception. Thirty minute talk starts at 5:30 p.m. Casual environment with good company and great conversation!

VENUE: The Moose Den is a chill sports-centric subterranean haunt with burgers and more, plus shuffleboard, darts and other games. Thank you for hosting, Moose Den!

PARKING: 90 minute free parking available at the Marketplace Parking Structure at 120 South Maryland Avenue.

ABOUT TECH ON TAP: Glendale Tech on Tap is a monthly meet-up created to strengthen the ecosystem of technology, innovation and entrepreneurship in Glendale. Raise a glass to tech every fourth Wednesday of the month at the Moose Den.

Glendale Tech on Tap is a monthly meet-up created to strengthen the ecosystem of technology, innovation and entrepreneurship in Glendale. Past partners include CBRE, Pasadena Angels, Age of Learning, UCLA, Service Titan and NASA. You can raise a glass to tech the fourth Wednesday of each month at the Moose Den from 5:00 pm – 7:00 pm. Follow ChooseGlendale on Twitter, Facebook, and Instagram for updates!

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